In A Nutshell
Support both the Marketing Analytics and Marketing Technology leaders by collecting, preparing, and validating data; producing recurring and ad‑hoc reports; and ensuring teams have timely, accurate, and actionable performance insights.
Responsibilities
Data Collection, Reporting & Dashboard Support (45%)
- Produce recurring and ad‑hoc reports that support campaign performance tracking, KPI monitoring, and leadership visibility.
- Pull, clean, and prepare data from CRM/ESP, web analytics, media platforms, and offline sources to support analysis and reporting.
- Conduct quality checks on data sources, metadata, and platform‑based reporting outputs to ensure a single source of truth.
- Support the two Senior Advisors within the Marketing, Analytics & Technology team by generating data‑driven insights and performance summaries, while also providing recommendations and hands‑on support that strengthen MarTech instrumentation and reporting.
Marketing Technology & Data Operations Support (25%)
- Help monitor data flows across CRM/ESP, CDP, web/app analytics, and offline systems to ensure timely and complete data availability.
- Support documentation of platform processes, data definitions, and governance standards.
- Coordinate with BTS on data tickets, access requests, and troubleshooting basic data or reporting issues.
Cross‑Channel Analytics & Insights Support (20%)
- Partner with channel owners to gather reporting needs, clarify requirements, and ensure consistent KPI definitions.
- Prepare datasets and preliminary analyses that support segmentation, file health monitoring, attribution, and campaign optimization.
- Summarize trends, anomalies, and performance highlights for review by leaders within the Marketing Analytics and Technology team.
- Contribute to insights decks, monthly performance reviews, and cross‑team reporting forums.
Team Collaboration, Learning & Operational Excellence (10%)
- Participate in MAT team ceremonies, sprint planning, and cross‑functional working sessions.
- Support training, documentation, and adoption of analytics tools and reporting standards across Marketing & Growth.
- Stay current on analytics best practices, data visualization techniques, and emerging MarTech capabilities.
- Contribute to a collaborative, inclusive, and learning‑oriented team culture.
Skillset
- Minimum of a High School Diploma or equivalent, plus at least 3 years of relevant experience in marketing analytics, data operations, or digital reporting.
- Experience working with marketing data sources (CRM/ESP, web analytics, media platforms, or similar).
- Proficiency in Excel and at least one data visualization tool (Tableau, Power BI, Looker, etc.).
- Basic familiarity with SQL or other query languages (or strong willingness to learn).
- Strong attention to detail, data hygiene, and quality assurance.
- Ability to translate reporting needs into clear data requirements and structured outputs.
- Strong communication skills, including the ability to explain data concepts to non‑technical audiences.
- Professional proficiency in spoken and written English.