Doug Henschen is the VP and Principal Analyst at Constellation Research, focusing on data-driven decision-making. Henschen’s Data-to-Decisions research examines how organizations employ data analysis to reimagine their business models and gain a deeper understanding of their customers.
Henschen’s research acknowledges the fact that innovative applications of data analysis require a multi-disciplinary approach starting with information and orchestration technologies, continuing through business intelligence, data visualization, and analytics, and moving into NoSQL and big-data analysis, third-party data enrichment, and decision-management technologies. Insight-driven business models are of interest to the entire C-suite.