In A Nutshell
Provide visibility into web analytics, search trends, content trends, patterns of usage, and search recall gaps.
Responsibilities
- Integrating fragmented data from our internal data lake, BigQuery, Matomo, and external intelligence tools such as Ahrefs, Semrush, and Trakkr AI among others to create a unified, granular view of how users discover and use our content across desktop and mobile domains.
- Translating analytics and complex trends by geography, project, and topic into actionable narratives that help leadership navigate uncertainty and prioritize high-impact interventions.
- Developing automated systems to detect where our content is under-indexed or missing from results, providing the data necessary to improve article coverage, alternative titles, content for the Wikimedia Foundation’s websites, and FAQ structures.
- Establishing the metrics and frameworks to track how our content is utilized within Large Language Models and generative search engines, directly informing high-level negotiations and the valuation of our Enterprise offerings, as well as driving grassroot donor growth.
- Defining Measurable Outcomes: Collaborating with product leaders to set achievable goals and drafting the instrumentation requirements necessary to track success with technical precision.
- Assessing the efficacy of new initiatives through the rigorous design and analysis of experiments (e.g., A/B testing) to understand their true impact on our global audience.
- Interpreting website performance data to uncover insights, inform UX/UI enhancements, and support strategies aimed at improving customer experience and conversion outcomes on the Wikimedia Foundation’s websites.
Skillset
- Fluent in Python and Jupyter for data analysis, statistical modeling, simulation, visualization & reporting.
- Fluent in SQL and working with large scale data using tools such as Hive, Presto, Druid, and Spark.
- Experience with building dashboards & reports using tools such as Jupyter, Quarto, Superset.
- A solid, intuitive understanding of how websites operate (including structure, user journeys, and tracking mechanisms), combined with practical expertise in web search SEO/GEO.
- A Bachelor’s degree + 5 years related experience or a Master’s degree + 3 years related experience; or equivalent work experience.
