Chief Growth and Data Officer

Responsibilities

Vision, Strategy and Scale:

• Establish and evolve a visionary strategy to broaden, diversify, and enhance ACE’s core audiences and their participation both in the U.S. and internationally.
• Identify and utilize innovative channels and methods to optimize outreach and engagement effectiveness across all initiatives.
• Research and refine key strategies using a data-driven, iterative approach to maximize results.
• Continuously develop innovative methods to effectively use the marketing resources at ACE, focusing on building support for clean energy among rural, non-progressive demographics, youth, and through cutting-edge digital strategies.
• Proactively monitor trends in both the external and internal environments, planning strategically to swiftly and effectively adapt and advance the transition to clean energy.

Brand Elevation and Digital Marketing:

• Assist core team members in enhancing ACE’s brand visibility through a combination of organic, earned, and paid media tactics.
• Develop and implement innovative strategies to engage unconventional audiences, conveying the critical need for immediate climate action and proactively countering misinformation.
• Forge a forward-looking plan to elevate our digital marketing initiatives to unprecedented levels across new platforms starting in 2025, with an annual budget exceeding $7 million.
• Manage the development, experimentation, and fine-tuning of digital marketing campaigns to achieve specified objectives and performance benchmarks.

Technology and Data:

• Design, architect and maintain the team’s digital marketing tools, data system and platforms. When making decisions, consider upstream and downstream impacts to all systems. Following is a not so exhaustive list of tools we use currently:
• • Salesforce (central database)
  • Engaging Networks (activism pages/email/database)
  • New Mode, VAN, Twilio (Broadcast Texting)
  • Scale to Win (Peer-to-peer Texting)
  • AirTable/Softr
  • Social media ad networks (Meta, TikTok and Adwords)
  • Looker Studio for Data Visualization
  • Google Tag Manager and server side tracking for conversion tracking
  • Other tools like Big Query, Hypeauditor, Vimeo, customized Open AI Playground fine tune models, Sprout Social
  • AI Models
  • Custom Python API pipes and third party integration tools like Make, Zapier and Stitch

Management and Mentorship:

• Provide leadership and manage a fast startup digital marketing team that includes teams for:
  • Influencer marketing
  • Performance marketing
  • Data Systems
  • Web and UX

Executive Leadership:

• Join the Executive Leadership Team at ACE to collaboratively define the organization’s strategic direction alongside the Executive Director and Board of Directors.
• Manage all aspects of the marketing, digital tools and technology, and communications budgets and spending.
• Frequently engage with ACE’s funders, major donors, board members, and other key stakeholders to foster the organization’s growth and enhance funding opportunities.

Collaboration:

• Ensure cross-departmental application of marketing tools to help grow our persuasion power and list growth, convert our Youth Action Network into socio-political power to speed up the energy transition at scale.

Skillset

• At least 10 years of experience in digital marketing or digital organizing, with a proven track record of managing both organic and paid social media campaigns.
• Expertise in developing, overseeing, and assessing advertising campaigns using Meta Ads Manager, TikTok, Google Ads, and programmatic and OOH (Out-of-Home) advertising.
• Strong expertise in influencer marketing and marketing across cultures.
• Strong analytical abilities, capable of setting priorities, completing tasks independently, and adhering to deadlines.
• Advanced data analysis skills, including expert-level proficiency in Excel/Google Sheets, familiarity with SQL, and an openness to emerging technology trends.
• Proficiency with Google Tag Manager, Facebook Pixel, and various event tracking tools to optimize marketing efforts.
• Independent and motivated self-starter with exceptional organizational skills and a creative approach to problem-solving.
• Deep understanding of issues important to youth, such as climate change and climate justice, coupled with a commitment to engaging and empowering young people to take action.