Are you Solving the Right Problem?

This guide details a process for effectively developing clear problem statements before executing new projects or initiatives.

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Last Updated On

September 1, 2012


Many organizations need to become better at asking the right questions so that they tackle the right problems. When developing new products, and processes most organizations aren’t sufficiently rigorous in defining the problems they’re attempting to solve and articulating why those issues are important. Without that rigor, organizations miss opportunities, waste resources, and end up pursuing innovation initiatives that aren’t aligned with their strategies. 

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