Article

Descriptive, Predictive, and Prescriptive Analytics

This article provides organizations with a comprehensive introduction to the concepts of descriptive and prescriptive analytics.

Level
Beginner
Provided By
Topics
Analysis Strategy

Resource Details

Type

Article

Last Updated On

June 3, 2019

Overview

Business analytics is already a pervasive concept in the enterprise, although different types of analytics produce different results, with different business values. While older concepts, such as descriptive analytics, can be done using hand-tuned scripts and/or SQL queries, newer modalities rely on machine learning algorithms and expansive data sets to produce information of value.

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