Overview
Most organizations serving marginalized populations assume online outreach and marketing efforts will not effectively reach their audience – but this is no longer true. Furthermore, those who recognize the impact of online outreach also believe that analog tactics — flyers, billboards, events — are more effective than digital outreach for their marketing budget. The Digital Outreach Playbook debunks these preconceived notions by examining case studies of ongoing projects. This resource offers effective online outreach principles and strategies for organizations that work with marginalized populations.
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