Successful digital initiatives are rooted in understanding user characteristics, needs, and challenges. User-centered design — also referred to as design thinking or human-centered design — starts with getting to know the people you are designing for through conversation, observation, and co-creation. Information gathered through this engagement leads to building, testing, and redesigning tools to meet user needs effectively. Designing with the users in mind, organizations can build digital tools to better address the specific context, culture, behaviors, and expectations of the people who will directly interact with the technology.
This resource demonstrates how organizations can implement user-centered design approaches for their projects.