Chief data officers (CDOs) know effective business decisions require data but find it difficult to effectively link data to specific business benefits and results. However, Gartner’s 2021 CDO Survey found that 27% of respondents are measured by revenue generation or contribution and only 17% meet those objectives.
To influence stakeholders, data professionals must sell their vision and strategy to the business community. This requires identifying and communicating the desired business outcomes (why) and the personal impacts on the stakeholders you’re targeting (for whom). This resource provides some tactics that can help make the case.
Related Guides & Resources
This guide will help you navigate the morass of buzzwords, guidebooks, and software so that you can plan a data strategy that works effectively for you and your organization.
Resources from Massachusetts Institute of Technology (MIT), Responsible Data and +6
Visualizing data is one of the most effective ways of communicating data. This can take many forms from live digital data dashboards to static charts shared in social media channels.
Resources from Techsoup, The Data Visualization Catalog and +3