Use This 6-Step Approach to Get Buy-In for Data and Analytics Strategies

Convincing stakeholders of the value of data and analytics requires communicating business outcomes and personal impact.

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Chief data officers (CDOs) know effective business decisions require data but find it difficult to effectively link data to specific business benefits and results. However, Gartner’s 2021 CDO Survey found that 27% of respondents are measured by revenue generation or contribution and only 17% meet those objectives.

To influence stakeholders, data professionals must sell their vision and strategy to the business community. This requires identifying and communicating the desired business outcomes (why) and the personal impacts on the stakeholders you’re targeting (for whom). This resource provides some tactics that can help make the case.

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