Overview
For most organizations, the heart of their outreach is their website. Data collected from a website can measure audience engagement, assess the success of key outreach campaigns, and uncover constituents’ needs. The Nonprofit Technology Enterprise Network (NTEN) conducted a study of more than 1,500 nonprofit websites to compile visible trends and common mistakes in analytics implementation. This resource highlights critical gaps in nonprofit data leadership and shares tips for leaders to build data-driven organizations.
Do you have feedback on this resource?
Thank you for your feedback as we strive to curate and publish resources to help social impact organizations succeed with data.
Explore More
Related Guides & Resources
Overview Much of the world derives from framing—the narratives we lift up, the words we use, the images we show, the data we highlight. But there are also the narratives we ignore, the words we leave unsaid, the images we overlook, and the data we omit. All these framing decisions…
Overview Job descriptions provide insight into a place of employment by how they explain an opportunity. Their purpose is to inform potential candidates of task requirements, compensation, and various required information associated with an opening. Potential candidates should come away with a strong enough understanding of a job to evaluate…
Overview Inclusive data is at the heart of creating a fair and equitable society—and it is more than numbers and statistics; it’s about ensuring that every person is seen, heard, and counted. It is critical in building a society that values diversity and recognizes the unique experiences of all people,…