- Last Updated
October 18, 2019
For most organizations, the heart of their outreach is their website. Data collected from a website can measure audience engagement, assess the success of key outreach campaigns, and uncover constituents’ needs. The Nonprofit Technology Enterprise Network (NTEN) conducted a study of more than 1,500 nonprofit websites to compile visible trends and common mistakes in analytics implementation. This resource highlights critical gaps in nonprofit data leadership and shares tips for leaders to build data-driven organizations.