Data Assurance: What is it and Why do we Need it?

How and why data assurance tools and practices can help provide confidence that the data is trustworthy throughout its lifecycle.


Every organization is a data organization, involved in data collection, maintenance, and sharing. While businesses, governments, and other organizations — as well as the people and societies they serve — benefit immensely from data, legitimate concerns remain about how data is — or might be — used.

Data assurance is essential to enable trusted and trustworthy data practices. Unlocking the value of data requires that the individuals and organizations who collect, maintain, share, and use data are trusted. 

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