What to Consider When Considering the Audience

This resource goes through a checklist of things to consider about the audience for data visualization development.


“Considering the audience” is an important element of storytelling and data visualization. It is generally suggested to think about audience needs, goals, and their ability to understand the items displayed in the visual.

This allows the message to reach them and resonate with them better, but the idea of “considering the audience” itself is quite vague. Some have a natural sense of empathy and “get” the right approach quickly, while others don’t and need a more concrete checklist.

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